Knowledge Bank · Software Development
What Is Salesforce?
By Karthick Selvam · Published
Salesforce is a cloud-based customer relationship management (CRM) platform.
In this article
What it does
Manages sales pipelines, customer service, marketing and related business processes in the cloud.
Main products
Sales Cloud, Service Cloud, Marketing Cloud and a development platform for building custom apps.
Customisation
Admins configure objects, fields and automations with low-code tools; developers use Apex and Lightning Web Components.
Data angle
Salesforce data is often extracted into warehouses for analytics, so data engineers frequently integrate with its APIs.
Frequently asked questions
Who works with Salesforce?
Admins, developers, consultants, analysts and data engineers.
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